GIS Analytics Partners with Zort to Launch Breakthrough Anti-Gambling Features
GIS Analytics is proud to announce our recent collaboration with Zort, a sports betting analytics platform that now incorporates powerful tools designed to help users understand their betting patterns and provide support for those ready to make changes. This partnership represents our continued commitment to developing technology that addresses real human challenges while delivering exceptional data insights.
Transforming Data into Behavioral Insights
Our software development team worked closely with Zort to create what they're calling the 'Reality Engine'—an advanced analytics system that goes beyond simply tracking wins and losses. The system employs sophisticated visualization techniques to present users with clear, unambiguous representations of their betting patterns over time.
"This project required us to approach data visualization from a uniquely human perspective," explains our Lead Developer. "The challenge wasn't just showing the data, but presenting it in a way that creates genuine self-awareness and breaks through cognitive biases."
Key components of the system include the Loss Visualization Dashboard with heat maps that make patterns unmistakable, and an Opportunity Cost Calculator that translates monetary losses into tangible alternatives—such as vacations, investments, or other significant purchases that could have been made instead.
Predictive Analytics with Purpose
Leveraging our expertise in predictive modeling and AI, GIS Analytics implemented several forward-looking features for the Zort platform. The Projection Analytics function calculates users' financial trajectories based on current betting patterns, while Trend Analysis illustrates how losses typically accelerate over time.
Perhaps most compelling is the Friend Comparison feature, which anonymously aggregates data to show users how their betting circle performs collectively—often revealing that the vast majority are experiencing long-term losses despite occasional wins that might be more prominently discussed.
Supporting Positive Change
What makes this project particularly meaningful is how the platform evolves based on user needs. For those users who decide they want to change their betting habits, the platform transforms from a tracking system into a supportive recovery tool.
- The ZortBlock™ protection system, built with our security expertise, helps users restrict access to gambling sites and applications
- Community Support features connect users with others on similar journeys
- Professional Integration components facilitate access to licensed counselors
- The Alumni Network celebrates milestones and enables peer mentoring
"At GIS Analytics, we believe in building software that makes a difference," states our Product Manager. "While this project involved complex data analytics and visualization challenges, what truly motivated our team was knowing we were creating tools that could genuinely improve lives."
A Respect-First Approach
Central to the design philosophy was ensuring that the platform respects user autonomy. The system never forces recovery messaging on users but makes these powerful tools available when individuals are ready to see the full picture of their betting activities.
This approach aligns perfectly with GIS Analytics' core values of creating technology that empowers rather than controls users, while still providing clear, honest insights based on data.
The Zort app featuring these new capabilities is now available for download on the Apple App Store. Basic recovery features are available to all users, with professional support included in premium plans.
This successful collaboration demonstrates how GIS Analytics' software development expertise can be applied across diverse domains to create solutions that combine powerful data analysis with meaningful human impact.